What would you do when a business that you are heavily invested in emotionally and financially gets disrupted beyond viability? This disruption could be a result of a global, macro or [...]
Every now and then, business owners face the daunting task of making the hard decisions that determine their fate in the long term. And it is difficult to avoid this critical activity of decision [...]
Toxic comfort is a condition that kicks in when one has reached a certain destination in their business journey. This is usually after a business has managed to break even in investment terms. At [...]
This concept will make you understand the logic between learning and negative earnings. In the early stages of the business, you are either learning or trying to earn. A realistic journey that [...]
There is an old saying that goes, ‘you never get a second chance to make a great first impression.’ does this apply to your businesses as well? Oh yes, it does!!! The first impression a business [...]
The world is currently going through an unprecedented health crisis in the form of the viral infection known as “SARS”-CoV-2 or Covid-19 that has caused a global pandemic. The rapid spread of [...]
I have observed through my various discussions with fellow small business owners that there is a very easy way to get ahead in marketing and win at business. It takes just three steps, and it’s [...]
The year 2020 is fascinating to me for two reasons. For one, it was touted in the late 1990s as the year we would live our best lives as Zimbabweans. This came with a nudge to accept benevolent [...]
Do you often get the temptation to revise your pricing down because your market thinks your prices are too high? Does your market think you’re too expensive? Do you almost get a deal and [...]
Isn’t it amazing how time flies? At the time of my writing, we are already seeing through the tail end of the second week of 2019. Here is why this matters: Most people made resolutions to [...]