Every now and then, business owners face the daunting task of making the hard decisions that determine their fate in the long term. And it is difficult to avoid this critical activity of decision making in any business. You see, the decision to avoid decision making, is a huge decision in itself. It means the […]

Toxic comfort is a condition that kicks in when one has reached a certain destination in their business journey. This is usually after a business has managed to break even in investment terms. At this stage of the  business, everything becomes easier.  Paying employees is no longer a struggle. The business starts to feel like […]

This concept will make you understand the logic between learning and negative earnings. In the early stages of the business, you are either learning or trying to earn. A realistic journey that will most probably end in success is realized when the amount of learning one does surpasses the income earned at a certain point, […]

There is an old saying that goes, ‘you never get a second chance to make a great first impression.’ does this apply to your businesses as well? Oh yes, it does!!! The first impression a business or a person creates with a potential client, is what forms the basis of their relationship with them. First […]

The world is currently going through an unprecedented health crisis in the form of the viral infection known as “SARS”-CoV-2 or Covid-19 that has caused a global pandemic. The rapid spread of Coronavirus has brought the global economy to a near-complete standstill. This has left most governments around the world with no choice but to implement economic […]