There is one undoubtedly accurate theory about supply, demand and pricing. Businesses that are constantly in high demand are those that provide a product or service of high value, and one that is in short supply.
The same knowledge provides us with balanced reason to conclude that the average business is never in high demand because they continuously churn out products and services that are of average value and so abundant that the market is saturated. Nothing is more ordinary than a mediocre business.
Here’s how it works — Talent alone is not enough, and so is hard work. You should work smart enough to produce amazing results and at the same time take great care of your clients. Most of your competitors are constantly improving to achieve that. Thinking otherwise will only cloud your judgement into underestimating your competition. And that’s no ordinary blunder.
Creating high demand and billing high fees is not a walk in the park, it comes with embracing the overwhelmingly involving stuff. It comes with a commitment to provide the specs that are more humane than product. These include a willingness to be leading, caring, initiating, creating, inspiring and encouraging. These things are in short supply market-wide because they’re too challenging, terrifying or prickly for most business owners.
Is this easy? No! Is it worth it? Absolutely!
You see my friend, the very fact it’s so terrifying to be leading in offering value is why it’s so rare and consequently in such high demand
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