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Do you often get the temptation to revise your pricing down because your market thinks your prices are too high?  Do you almost get a deal and then sit to see it crumble away when the pricing [...]

It has always been my worldview that at the end of the day, regardless of profession, market and industry, everything you do in business is marketing. Yes everything! Marketing gives the market [...]

With so many me-too businesses sprouting up everyday in the marketplace, it’s becoming increasingly necessary to carve out a unique service standard that not only grab the attention of the [...]