Founder Execution
Practical frameworks on goals, productivity, and the gap between intention and action.
When Customers Say Your Prices Are Too High, They Are Telling You Something Else
When a customer says your prices are too high, the price is rarely the actual problem. Six structural causes of price objection, and the one that founders almost never diagnose correctly.
Beyond Your Sympathy Market: Why Your First Customers Will Mislead You
Your first customers will be your friends. That is the problem. The sympathy market pretends to be a market and is in fact your social network priced. Here is the framework that distinguishes it from real revenue, and the test that proves your venture has crossed the threshold.
Why Most Quarterly Goals Are Theatre
The honest test: can your team predict next quarter's goals before you announce them? If yes, the goals are not goals. They are the predictable continuation of last quarter's work, dressed up in the costume of strategic planning.