Be of good courage, this too shall pass.
The world is currently going through an unprecedented health crisis in the form of the viral infection known as “SARS”-CoV-2 or Covid-19 that has caused a global pandemic. The rapid spread of [...]
Does your market think you’re too expensive?
Do you often get the temptation to revise your pricing down because your market thinks your prices are too high? Do you almost get a deal and then sit to see it crumble away when the pricing [...]
I submit that all business is marketing.
It has always been my worldview that at the end of the day, regardless of profession, market and industry, everything you do in business is marketing. Yes everything! Marketing gives the market [...]
5 simple ways to grab attention of your marketplace.
With so many me-too businesses sprouting up everyday in the marketplace, it’s becoming increasingly necessary to carve out a unique service standard that not only grab the attention of the [...]
Best Marketing vs Best Offering- Here’s how it works.
Have you ever thought why your competitors outshine you even though you have a more superior product or service than their offering?Have you ever thought about why your competitors outshine you [...]
Why fit in when you were born to stand out.
Do you understand the competitive advantage that your business, product or service would possess if you were able to make it stand out? Let me tell you why this is an important question. It’s [...]
I cherry-pick high quality clients and ignore the rest. Here is why it’s working
Are you in need of high quality clients? In business, as in life, every outcome is a product of it’s factors. The results of your marketing are largely based on the quality of ingredients [...]