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Toxic comfort is a condition that kicks in when one has reached a certain destination in their business journey. This is usually after a business has managed to break even in investment terms. At [...]

The world is currently going through an unprecedented health crisis in the form of the viral infection known as “SARS”-CoV-2 or Covid-19 that has caused a global pandemic. The rapid spread of [...]

Do you often get the temptation to revise your pricing down because your market thinks your prices are too high? Does your market think you’re too expensive? Do you almost get a deal and [...]

Customers notice. People in general and customers in particular have a remarkable ability to notice, remember and or forget how they are treated by those that provide service to them. They are [...]

It has always been my view that at the end of the day, regardless of profession, market and industry, everything you do in business is marketing. Yes everything! Marketing gives the market an [...]

With so many me-too businesses sprouting up everyday in the marketplace, it’s becoming increasingly necessary to carve out a unique service standard that not only helps your business to [...]

Ever wondered why your competitors outshine you even though you have a more superior product or service than their offering? A lot of people worry about this phenomenon in their businesses and [...]

Do you understand the competitive advantage that your business, product or service would possess if you were able to make it stand out? Let me explain why this is an important question. It’s easy [...]

Are you in need of high-quality clients? Who isn’t? In business, as in life, every outcome is a product of its factors. The results of your marketing are largely based on the quality of [...]