74 ESSAYS
Essays
Building ventures past the point where the imported advice stops working.
№ 348
Uncategorized
The Power of Storytelling in Marketing: How to Connect with Your Audience.
Storytelling has been a powerful tool for human communication since the dawn of time. From campfire stories to modern-day advertising, the ability to craft…
№ 667
Business Development
Is there any business case for human compassion?
Growing up, we were exposed through TV to the concept of Robin Hood type of superheroes who would go to the end of the…
№ 650
Business Development
Use brand storytelling to attract more great clients.
Have you ever thought about how brand storytelling can impact your marketing and help your business attract more great clients? Why is it that…
№ 574
Business Development
I cherry-pick high quality clients and ignore the rest. Here is why it’s working
Are you in need of high-quality clients? Who isn't? In business, as in life, every outcome is a product of its factors. The results…